Veggie Love
A couple of days ago, The New York Post reported that NBC has rejected a Super Bowl ad from animal rights organization PETA due to its hypersexualized nature:
NBC pulled the plug on a PETA pro-veggie commercial planned for the Super Bowl because it "depicts a level of sexuality exceeding our standards," according to NBC Universal's advertising standards executive, Victoria Morgan. The ad, which carries the tag-line, "Studies Show Vegetarians Have Better Sex," shows lingerie-clad stunners getting "intimate" with vegetables.
In truth, I'd be the last person in the world to jump on the PETA bandwagon, but you almost have to admire the complete lack of subtlety that permeates from almost everything they do. (not that Super Bowl Ads are the pinnacle of subtlety)
Here's the spot. I'd say that it's NSFW (not safe for work), but you know the people I work with. Never-the-less, consider yourself warned. I nearly choked on my cheeseburger when I first watched it.
I've never wanted to be broccoli so much in my life.
- Tagged in: culture, strategy, trends, television
- Category: Advertising, Strategy
