They Integrated Inc. is a full service Web Design, Social Media, Advertising, Strategy, Design agency, located in Belleville Ontario.

Let’s Get on the Potty Train

• Posted by Shawn Patriquin, on May 15, 2009

I came across this great campaign by-way of a tweet from our new friends @kelseyads on twitter. As a parent of a just turned 3 year old boy, I can totally connect with this campaign. The Pull-Ups Potty Project by Kimberly-Clark uses a straightforward, tell-it-like-it-is approach. K-C says, 'consumers want the real stuff—no bull—when it comes to advertising in a recession.' Isn't that what consumers want anytime? Nevertheless, this is a truly brilliant campaign and we are now using the site to help our little man. Be sure to spend some time watching some of the videos.

• Tagged in: strategy, branding

• Category: Advertising, Branding, Strategy