Don’t “chuck” those Super Bowl 3D glasses.
Just when I though TV's best show couldn't get any better...
Chuck returns with a 3D episode on February 2nd at 8/7c
Super Bowl viewers who pick up a pair of free 3D glasses to see the first all-3D commercial break, featuring a 3D ad campaign for the upcoming feature film Monsters vs. Aliens, running during the big game on NBC, will want to hang on to them to watch an all-3D episode of Chuck premiering the next night.
The 3D episode, "Chuck vs. the Third Dimension," debuts Monday February 2nd at 8/7c on NBC and will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis. The episode has been specially produced to take advantage of the same cutting edge 3D technology being used for the Super Bowl promotions.
Of course, we Canadians will have to fend for ourselves, since in Canada, Chuck airs on Citytv, and naturally, the cross-promotion element doesn’t apply. Unfortunately, tuning into NBC won't help much either. The practice, which is known as simulcasting, has been a source of frustration for me for many years.
I will find a way. Mark my words. I will find a way.
- Tagged in: strategy, chuck, television
- Category: Advertising, Strategy
