The Brainstorm Group Promotes Advertising in an Economic Downturn

Posted by Charlotte Barker, on May 29, 2009

We couldn't agree more with The Brainstorm Group's decision to set an example and make a statement about advertising in an economic downturn. Today, a full page ad ran in the Globe and Mail promoting a coupon from the The Brainstorm Group for $40,000 off advertising agency fees for new clients. Chairman and CEO, Ron Telpner said they wanted to demonstrate that you can make some great noise advertising in a down market.

So many times, clients feel that the first thing they should cut from their budget in hard times is advertising, but the opposite couldn’t be more true. An economic downturn is the best time to gain market share because no one else is in the game. You’ve got to zing when your competitors zang. The Brainstorm Group has taken it upon themselves to show us that advertising is key for companies that want to emerge from the recession, stronger and more profitable.

See the press release here.