Category: Strategy

WTF: Part Deux (in Shaner’s absence)

  • Posted by Shawn Patriquin, on September 23, 2008

Let me preamble this post by saying, 'Shaner I'm not trying to steal your direction here, but you are on holidays and I believe that what I have just witnessed deserves an immediate post'.

So I'm chilling after a long day with a glass of vino watching a new episode of House on Fox, and am reflecting on my email to staff about our continued commitment to our Blog and importance of keeping it up to date and relevant and, at the same time, thinking that I should Blog it up tonight. So, I think of topics – the reno upstairs, the connectivity of the ipod, my thoughts on Obama becoming President in the US....hmmm, to blog or not to blog?

Then I see it! A 60 second commercial for Microsoft titled 'I'm a PC' http://www.youtube.com/watch?v=hi1se9rH7S8. Talk about WTF? This is airing 1 week after they (Microsoft) cancelled the Seinfeld campaign (which was nonsense) that my co-worker Shane...

  • Tagged in: strategy, blogging

WTF: Episode 1

  • Posted by Shane Woodward, on September 17, 2008

I'll state right up front that I am absolutely not on the "Apple Bandwagon". Quite the opposite in fact, but I'm, usually the first to give credit where credit is due, and Apple's aging "Get a Mac" commercial campaign has earned its fair share of credit. It's taken Microsoft almost 3 years to respond to Apple's challenge. When I'd heard that Crispin Porter + Bogusky had landed the $300 million Microsoft deal, I was, to say the least, excited. When I learned that they'd recruited Jerry Seinfeld, I was intrigued.

The friendly way to present the Seinfeld Vista ads is that they "get people talking." This is an adjunct to the notion that there is "no bad press," a lie I am happy to expose on a regular basis. For obvious reasons, I'm obsessed with advertising as a means of communication, and I believe that it's possible to communicate virtue in a way that is ethical, interesting, and...

  • Tagged in: strategy

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