We couldn't agree more with The Brainstorm Group's decision to set an example and make a statement about advertising in an economic downturn. Today, a full page ad ran in the Globe and Mail promoting a coupon from the The Brainstorm Group for $40,000 off advertising agency fees for new clients. Chairman and CEO, Ron Telpner said they wanted to demonstrate that you can make some great noise advertising in a down market.
So many times, clients feel that the first thing they should cut from their budget in hard times is advertising, but the opposite couldn’t be more true. An economic downturn is the best time to gain market share because no one else is in the game. You’ve got to zing when your competitors zang. The Brainstorm Group has taken it upon themselves to show us that advertising is key for companies that want to emerge from the recession, stronger and more profitable.
Hyatt Hotels recently hopped on the twitter train by announcing @HyattConcierge, the first hotel company to use twitter as a dedicated channel for customer service.
With a quick tweet, guests—or anyone, for that matter—can find out if there's a good Mexican restaurant near the Grand Hyatt in Seattle, or when they should show up at the luxury outdoor fire pits at Park Hyatt Beaver Creek for s'mores. Customers can tweet all their concerns, questions or requests involving any property at any time because @HyattConcierge is staffed around the world with specially trained reservations center staff
With a getaway planned to the Park Hyatt in Toronto for my wife’s birthday I was anxious to give this a try. A few days prior I sent a quick message to @HyattConcierge and received a personalized reply within minutes. I was impressed.
The day of our stay, I sent a message requesting a...
Tagged in:
interactive,
strategy,
social media,
technology,
twitter
I recently stumbled upon a website when I typed Google wrong into the search bar. It brought me to a site called Pimp This Bum. As I was just about to click off, I noticed a video at the top of the site that looked like an actual homeless man. I scowled to the bottom of the page and read a paragraph describing that ‘Tim’ is indeed homeless and the site is set up to provide donations for him - anything from a meal and a razor to a college education, with 100% of the profit going to Tim and other homeless people.
The more I navigated around the site and the more videos I watched, I noticed that Tim’s story and the campaign itself are fairly new (launched February 17,2009) and have been getting quite a bit of publicity, such as on Rachael Ray and CNN. The campaign started by giving Tim a sign displaying the Pimp This Bum URL to hold while panhandling. The purpose was to generate...
I came across this great campaign by-way of a tweet from our new friends @kelseyads on twitter. As a parent of a just turned 3 year old boy, I can totally connect with this campaign. The Pull-Ups Potty Project by Kimberly-Clark uses a straightforward, tell-it-like-it-is approach. K-C says, 'consumers want the real stuff—no bull—when it comes to advertising in a recession.' Isn't that what consumers want anytime? Nevertheless, this is a truly brilliant campaign and we are now using the site to help our little man. Be sure to spend some time watching some of the videos.
I've mentioned before that I am a big Star Trek fan. I've always been more of a fan of the post-90s Star Trek, and while I've seen every episode of the original series numerous times, it never managed to earn the affection that I had for Enterprise and Voyager. That's not to say that I don't appreciate the original series (TOS) for what it was: a revolutionary idea that was executed on a near shoe-string budget at a time where viewers were prepared to suspend disbelief for the sake of entertainment.
When I first heard that the new Star Trek movie would be a throwback to the TOS days, I had concerns and reservations. I know that the Star Trek franchise had grown stagnant, and that the moral heavy, science-centric shows that I loved really don't appeal to a mainstream audience, so from a money-making perspective, the new movie makes sense. The question plagued me was, while the film...
Tagged in:
culture,
strategy,
movies,
trends,
television
Welcome to our shiny new blog. At they integrated we are constantly inspired by everything around us, whether it be in real life, or in the media in general. We will frequently be writing blog posts on topics that interest us such as: Advertising, Marketing, Design, Web, Pop Culture, etc.
The day of our stay, I sent a message requesting a...