Category: Social Media

Has CNN Missed the Twitter Boat?

  • Posted by Shawn Patriquin, on April 22, 2009

One of the great appeals of Twitter is it's ability to communicate information in a timely manner to the people that are following you. With that in mind, one of the first 'Tweeps' I started to follow was @cnnbrk (the world's leader in online news & information delivery – as the put it) thinking I would always be in the know in terms of the latest news developments. Yet I am continually surprised with the infrequent and non-relevant tweets that this organization sends out.

On average, CNN sends out 1 tweet every 2 days. Hardly enough to stake their claim as the world's leader in online news & information delivery. By contrast, @BreakingNews sends out about a tweet every hour and depending on the story every few minutes if it's developing. Surely, there is enough going on in the world that CNN can have something to broadcast.

In my opinion, CNN is missing a huge opportunity to...

  • Tagged in: twitter, strategy, social media

Nissan Embraces Social Media

  • Posted by Charlotte Barker, on April 21, 2009

Nissan Canada just launched Hypercube, a unique social media campaign promoting the all new Cube vehicle. The campaign calls out to ‘creative thinkers’ across Canada through Facebook and Twitter asking them to demonstrate their social creativity for a chance to drive away in one of 50 brand new Cubes. Nissan wants to brand the vehicle as one of originality for drivers that embody creativity.

“In the spirit of creative thinking, we are taking a new approach to launching the cube that is exclusive to the Canadian market. Rather than relying on traditional advertising models, our entire campaign is being built around social media to engage with the creative class across Canada, whose members personify the cube brand,” says Jeff Parent, VP Sales and Marketing of Nissan Canada. “We will be rewarding original thinkers who are fuelling our spirit with a new car that epitomizes...

  • Tagged in: social media, trends

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