Tourism Branding Gone Wrong.
As we put the finishing touches on a brand destination tourism campaign for a client, I thought I would take a few minutes to share a couple of examples that we came across in our research. Take this opinion with the understanding that as an ad-person I can be a bit cynical when I look at others work. But know this, I will be the first to give credit where credit is due (in my opinion of course). Perhaps it’s a little bit of jealously – after all, we haven’t had the privilege of charging $50,000 for a logo design/brand-mark.
Destination Tourism Brand-Mark – Wisconsin Hard to imagine getting paid $50,000 for this logo/slogan. There are just so many things wrong with it. Then again, never being to Wisconsin, maybe it’s right on mark. Nevertheless, it doesn’t make me want to go there. However, I would have if I got the $50 large for the job.
Alberta Rebranding A nice mark but it’s...
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