Good creative work deserves to recognized. At the very least, work that stands out amidst the clutter should be appreciated. Conversely, bad work should also be called out as such. Often in our industry mediocre work is celebrated as being something more than simply the sum it’s parts, usually by the beige talent that created it in the first place, and it should never see the light of day. Who’s to blame? Sometimes, quite honestly, it’s the client.
Case in point: the recent print campaign currently running for Industrial Alliance, an insurance and financial services behemoth (literally), and the redesign of their corporate logo that preceded the campaign.
But first, a little bit about Industrial Alliance, and the reason for the redesign of their corporate identity, taken from the Insurance Canada website:
“The fifth largest life and health insurance company in Canada,...
We couldn't agree more with The Brainstorm Group's decision to set an example and make a statement about advertising in an economic downturn. Today, a full page ad ran in the Globe and Mail promoting a coupon from the The Brainstorm Group for $40,000 off advertising agency fees for new clients. Chairman and CEO, Ron Telpner said they wanted to demonstrate that you can make some great noise advertising in a down market.
So many times, clients feel that the first thing they should cut from their budget in hard times is advertising, but the opposite couldn’t be more true. An economic downturn is the best time to gain market share because no one else is in the game. You’ve got to zing when your competitors zang. The Brainstorm Group has taken it upon themselves to show us that advertising is key for companies that want to emerge from the recession, stronger and more profitable.
I came across this great campaign by-way of a tweet from our new friends @kelseyads on twitter. As a parent of a just turned 3 year old boy, I can totally connect with this campaign. The Pull-Ups Potty Project by Kimberly-Clark uses a straightforward, tell-it-like-it-is approach. K-C says, 'consumers want the real stuff—no bull—when it comes to advertising in a recession.' Isn't that what consumers want anytime? Nevertheless, this is a truly brilliant campaign and we are now using the site to help our little man. Be sure to spend some time watching some of the videos.
Do you love Twitter, facebook, blogging and drinking wine? California’s Sonoma Valley is looking for someone that does. Murphy-Goode Winery’s has created a “Really Goode Job” after they ‘got to thinking about the new age of communications and figured it was a pretty good thing.’ They have started a search for someone social media savvy and wine crazy to join them for six months to report on the lifestyle of Sonoma County Wine Country and blog about what they learn. This dream job will lavish the employee with wine, food, poker games, free accommodation and social media fame, and will pay $10,000 U.S. per month for six months plus travel expenses.
Just a quick post to profile a new ad from Sprint – The Now Network. Truly a great spot and, the first one that we have seen that profiles Twitter. To be impressed even more, be sure to visit the now.sprint.com website.
Welcome to our shiny new blog. At they integrated we are constantly inspired by everything around us, whether it be in real life, or in the media in general. We will frequently be writing blog posts on topics that interest us such as: Advertising, Marketing, Design, Web, Pop Culture, etc.