I came across this great campaign by-way of a tweet from our new friends @kelseyads on twitter. As a parent of a just turned 3 year old boy, I can totally connect with this campaign. The Pull-Ups Potty Project by Kimberly-Clark uses a straightforward, tell-it-like-it-is approach. K-C says, 'consumers want the real stuff—no bull—when it comes to advertising in a recession.' Isn't that what consumers want anytime? Nevertheless, this is a truly brilliant campaign and we are now using the site to help our little man. Be sure to spend some time watching some of the videos.
ABC is about to make a bold new move to integrate Twitter into traditional media with NightTline (The ‘T’ in the middle stands for Twitter), a Twitter twist on the popular news program Nightline. The program and anchors are going to be hosting a weekly online news show using Twitter for debates and questions. The show will apparently be taking on Nightline’s Face-Off model and will act as a debate between two opposing sides on an issue provided and moderated by ABCNEWS anchors.
There will be a Twitter widget that will allow viewers to join in the discussion by offering opinions and asking questions throughout the debate. Pixel touchscreen technology will be used to display and interact with the debate occurring over Twitter.
It is a great and edgy concept by ABC and it will be very interesting to see how this all pans out and just how much participation will anchor from Twitter....
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Do you love Twitter, facebook, blogging and drinking wine? California’s Sonoma Valley is looking for someone that does. Murphy-Goode Winery’s has created a “Really Goode Job” after they ‘got to thinking about the new age of communications and figured it was a pretty good thing.’ They have started a search for someone social media savvy and wine crazy to join them for six months to report on the lifestyle of Sonoma County Wine Country and blog about what they learn. This dream job will lavish the employee with wine, food, poker games, free accommodation and social media fame, and will pay $10,000 U.S. per month for six months plus travel expenses.
Just a quick post to profile a new ad from Sprint – The Now Network. Truly a great spot and, the first one that we have seen that profiles Twitter. To be impressed even more, be sure to visit the now.sprint.com website.
Is there some fundamental difference between gamer skin and human skin? I am aware that gamer skin has been known to occasionally take on a translucent, grub-like pallor, but this product fails to address the only obvious disparity.
I think of myself an imaginative person, and have often predicted initiatives like this with an accuracy so uncanny that men have called it prophetic. I did not foresee gamer razors.
I'm fairly open minded about this kind of thing, and would probably be more receptive had the product offered benefits, above and beyond that of the standard fair, that were relevant to the targeted audience. This razor does not.
Their deeper sin, however, is their inexcusable lack of effort put forth to actually research, and understand the people that they are trying to reach. Do they really think that "gamers" identify with the personalities that were...
Welcome to our shiny new blog. At they integrated we are constantly inspired by everything around us, whether it be in real life, or in the media in general. We will frequently be writing blog posts on topics that interest us such as: Advertising, Marketing, Design, Web, Pop Culture, etc.