Category: Advertising
- Posted by Shane Woodward, on January 16, 2009
Facebook has decided to pull the plug on the Whopper Sacrifice application which I blogged about earlier this week. To remind you, the applet was a promotion from Burger King which enabled people to delete their fake friends in return for vouchers from the fast food outfit.
The software, developed by Refresh Partners and Crispin Porter and Bogusky, was popular. Over the brief time that the Whopper Sacrifice campaign was live, 233,906 friends were sacrificed by Facebook users in the pursuit of a free cow sandwich.
Facebook has clarified that it has not shut the app down - it still exists - but rather it has required the developer to remove its functionality for violating users’ expectations of privacy. Normally, no notification is sent when a user removes a friend on Facebook. However, the Whopper Sacrifice application posted a feed story letting others know the friend was being...
- Tagged in:
culture,
strategy,
techniques,
interactive
- Posted by Shane Woodward, on January 12, 2009
Burger King calls for friends cull.
Fast food outfit Burger King is offering a free burger to anybody that removes ten fake friends from their Facebook site.
The 'Angry Whopper' sandwich promotion has been launched in New York under the title 'Whopper Sacrifice'. Basically you have to choose between your fake friends or ten bites of one of the outfit's products. Such choices are not meant to be placed on mere mortals. You have to download an application in order to carry out the cull, and your ex-friends will get the message 'You have been sacrificed for a free snack'.
Check out the promotion website HERE.
- Posted by Jim Wiggins, on December 11, 2008
The current global economic crisis has a lot of people concerned, and with good reason. Traditionally, advertising budgets are among the first things cut when times get tough. Accordingly, clients have been asking us, "what should we do?" It's a good question. The answer: It depends. On many, many things.
There is no one answer to ensure your brand or business survives or prospers during an economic downturn. Despite the mounting fear, smart marketers and businesses can plan for growth in an economic downturn. It's happened many times before; for example, Chrysler introduced auto rebates in early 1975 as a short-term promotion to clear bloated inventory. Automakers have been addicted to rebates ever since.
Here's five quick tips to cope - and yes, even thrive - in a downturn.
- Focus on your brand. Consumers stick with brands they know and love. Give them a reason to stay in love...
- Posted by Shawn Patriquin, on November 13, 2008
This is just one guy's opinion.
It wasn’t long ago that all we read and heard about was ‘The Green Movement’ and green marketing. It seemed like every company, big & small, wanted to incorporate some sort eco-friendly angle into their marketing strategy and ride the big ‘Green-Wave’ to connect with customers. Everywhere we turned there seemed to be a big corporation spending millions of dollars on warm & fuzzy ad campaigns that positioned them as an eco-friendly and touted a socially responsible platform for doing their part to help the environment.
While I am sure these companies are still doing their part for the environment, the one thing they are not doing (or won’t be in the very near future) is spending millions of dollars on beating their green chest about it in mainstream media. Given the recent global economic downturn (which is only going to get worse), I believe the only...
- Tagged in:
trends,
strategy
- Posted by Shane Woodward, on November 13, 2008
Finally, Microsoft has done something that makes sense.
Shawn and I have been all over this ongoing Mac-PC marketing saga for awhile, and the one thing we all agree on thus far is that Microsoft has come out second best. Can you come out third best in a two horse race? That's how bad the Microsoft strategy has been so far.
Quick recap of things:
- Stage 1 - Apple 'pwns' Microsoft on pretty much every marketing platform for the last 3 years.
- Stage 2 - Microsoft hires a hot ad agency, and a washed up actor/comic. It sucks. They spend alot of money too.
- Stage 3 - Microsoft brings an abrupt end to our suffering and cancels the campaign. Where did all that money go?
- Stage 4 - Microsoft launches the "I'm a PC" campaign. Tries to convince people that their previous epic failure was done "on purpose" to get people talking. Makes up some numbers to back it up. Still sucks.
...
- Tagged in:
interactive,
strategy
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