Category: Advertising
- Posted by Shane Woodward, on August 17, 2009
I've spent a good part of the day trying to wrap my head around the "Think B4 You Speak" campaign that's started making the rounds. Before I jump all over the campaign (fear not, I will) I want to make it absolutely clear that I think that the cause is quite noble, and that, in fact, I agree with the message, but not with how it has been delivered.
The problems start at the very top with the strategic direction chosen to get the message across. Essentially, it's an anti-insult campaign that tries to assert itself by insulting the target of their message. This might have worked, except that the "slanders" used aren't brutal enough to warrant a second glance. Let's face it. Nobody ever responds to this kind of message, and lamely telling them to "knock it off" likens the whole thing to a group of 6 year old children on the schoolyard, exchanging insults that they don't really...
- Tagged in:
branding,
culture,
design,
strategy
- Posted by Charlotte Barker, on August 4, 2009
You don’t have to go to band camp to appreciate good organic music. We didn’t. Well maybe Brian did, but that’s another story. This story is about the birth of our wicked radio station ‘they radio’ that hit the airwaves last week. We think it’s pretty cool and since we know that you’re cool people, we know you’ll think it’s cool too. And don’t worry, Brian made sure that no country hee haw two-stepped its way on air despite Sarah’s efforts. But as talented as we are, and as much as we’d like to snap our fingers and there’s our kick ass radio station, this was a process and we'd like to share that process with you. So turn up your volume and tune in while we show you how they radio was born.
We really wanted the freedom and ability to quickly change up the music depending on what we felt like playing and since the idea behind it all was to take what we were listening to in the...
- Tagged in:
blogging,
they integrated,
twitter,
social media
- Posted by Shawn Patriquin, on June 25, 2009
Some thoughts for Ad Agencies entering into an AOR Relationship
We once used the following analogy on a client that we turned down and we're not sure they got it: 'Entering an AOR relationship between an advertising agency & a client is a lot like getting married.' You both better love each other (in good times and bad), share the same principals, goals and values if you really want this thing to work for the long haul and with success. Like any good marriage, business relationships (maybe more so in the world of advertising) should be based on the mutual core values that make things click: Trust, respect, honesty, transparency, caring appreciation, passion and love `– because you better love what you do.
We were reminded of this recently after meeting with our newest AOR client for the first time. The first meeting is similar to a blind date, you can tell within minutes if this is...
- Tagged in:
business,
culture
- Posted by Charlotte Barker, on May 29, 2009
We couldn't agree more with The Brainstorm Group's decision to set an example and make a statement about advertising in an economic downturn. Today, a full page ad ran in the Globe and Mail promoting a coupon from the The Brainstorm Group for $40,000 off advertising agency fees for new clients. Chairman and CEO, Ron Telpner said they wanted to demonstrate that you can make some great noise advertising in a down market.
So many times, clients feel that the first thing they should cut from their budget in hard times is advertising, but the opposite couldn’t be more true. An economic downturn is the best time to gain market share because no one else is in the game. You’ve got to zing when your competitors zang. The Brainstorm Group has taken it upon themselves to show us that advertising is key for companies that want to emerge from the recession, stronger and more profitable.
See the...
- Tagged in:
branding,
business,
trends,
strategy
- Posted by Charlotte Barker, on May 20, 2009
I recently stumbled upon a website when I typed Google wrong into the search bar. It brought me to a site called Pimp This Bum. As I was just about to click off, I noticed a video at the top of the site that looked like an actual homeless man. I scowled to the bottom of the page and read a paragraph describing that ‘Tim’ is indeed homeless and the site is set up to provide donations for him - anything from a meal and a razor to a college education, with 100% of the profit going to Tim and other homeless people.
The more I navigated around the site and the more videos I watched, I noticed that Tim’s story and the campaign itself are fairly new (launched February 17,2009) and have been getting quite a bit of publicity, such as on Rachael Ray and CNN. The campaign started by giving Tim a sign displaying the Pimp This Bum URL to hold while panhandling. The purpose was to generate...
- Tagged in:
social media,
interactive,
strategy
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