Our Site Sucks Update - Phase 1

  • Posted by Shawn Patriquin, on October 16, 2009

As indicated in a previous blog post, the winner of the Our Site Sucks promotion was SkinBeautiful, a cosmetic medi-spa located in Belleville, Ontario.

We chose SkinBeautiful because we felt that their current site (while certainly not the worst of the entries) was the one that had the biggest room for improvement given the nature of their business. We recently presented a new identity and static mock-up to SkinBeautiful and thought that we would share the items presented as they have now been approved by the client.

Take a look at what we came up with! Please don't hesitate to leave us a comment and let us know what you think.

S K I N B E A U T I F U L

S K I N B E A U T I F U L

So what you see here is the final approved new corporate identity for SkinBeautiful, as well as a static mockup of their home page to give an idea of the new direction/design of their new website. There are still some things to work out related...

  • Tagged in: interactive, strategy, branding, design

Announcing the winner of the ‘Our Site Sucks’ Promotion.

  • Posted by Shawn Patriquin, on October 6, 2009
We're about to work a little makeover magic of our own.

Well the decision wasn't easy but after reviewing dozens of entries from all over North America we chose www.skinbeautiful.ca as the winner of the 'Our Site Sucks' Promotion. While their site wasn't the worst of the entries, we felt it had the greatest promise for improvement given the nature of their business.

We met with the enthusiastic team at Skin Beautiful in Belleville last week to kick-off the project and after a very candid discussion about their current website, the conversation landed on their overall current brand positioning and as a result, we will rebranding their company to coincide with their new web launch. Our ultimate goal will be to provide them with a brand platform that is extendible to all aspects of their business, in particular their website.

Skin Beautiful's current website will be blown-up and be...

  • Tagged in: strategy, they integrated, expressionengine, interactive

Friday Fix. September 7-11

  • Posted by Ryan Blaind, on September 11, 2009

This is the first post hopefully in a series that will be coming out each and every friday for the next little while. There will be no structure to these posts, basically just a brain dump of cool things and notable websites that I have come across during the week. So here goes nothing.

9/11 Memorial

911 Memorial

Today over at the Brand New blog, they have written up a post about the new identity for the 9/11 Memorial Site. I am loving the new design as well as the environmental graphics they came up with. Using such Hoefler & Frere-Jones as Gotham and Verlag, they really put this project on mark.

NewFoundBrand

NewFoundBrand

This is the portfolio website of my good friend Jamie Collins aka NewFoundBrand. He has some amazing design work in his portfolio, also be sure to check out his identity work which is top notch in my opinion. Currently available for freelance work, feel free to contact Jamie if you...

  • Tagged in: blogging, twitter, inspiration, social media, culture, trends, interactive

Goodbye and Thank You

  • Posted by Charlotte Barker, on August 28, 2009

Today being my last day at they, I thought I’d reflect on my time here and say thank you. Thank you. Thank you. Thank you. Everyone at they integrated has been the most wonderfully inspiring group of people to start my career with. I am so grateful to you all for being such incredible mentors and putting up with my constant chatter (hehe).

I got started at they when I completed a four-month internship to conclude my studies at school. Once the internship was over, they gave me the opportunity to represent the company in a social media capacity as the Twintern. Coming into the position neither I nor they knew what to expect as it was sort of an experiment. The plan was to gain awareness via social networks, become familiar with the tools and practices and create a corporate presence online while providing me with valuable experience to take with me and expand on in my career. Prior...

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A Cool Social Media Video

  • Posted by Charlotte Barker, on August 25, 2009

I've seen this video a few times and every time I love it more. If you're ever wondering what the scope and impact of social media is, this video shows it.

Social Media Revolution

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