- Posted by Ryan Blaind, on December 2, 2009
After roughly a month of development on the new SkinBeautiful website project (winners of the "Our Site Sucks" contest), we are pleased as pie to announce it's official launch! You can view the live website right here. The site is built and content managed with ExpressionEngine. Take a look around and post a comment to let us know what you think! Also for those who may have missed the earlier post, you can view the old website here.
Also, stay tuned to our blog, as we will be doing an indepth tour of the SkinBeautiful control panel, to illustrate how easy we made it for our client to manage their content. Also included in this future post will be a detailed breakdown on how we customized ExpressionEngine, as well as what add-ons were employed to create specific functionality for those who want to know.
- Tagged in:
belleville,
they integrated,
design,
interactive,
branding
- Posted by Brian Freeman, on October 28, 2009
Good creative work deserves to recognized. At the very least, work that stands out amidst the clutter should be appreciated. Conversely, bad work should also be called out as such. Often in our industry mediocre work is celebrated as being something more than simply the sum it’s parts, usually by the beige talent that created it in the first place, and it should never see the light of day. Who’s to blame? Sometimes, quite honestly, it’s the client.
Case in point: the recent print campaign currently running for Industrial Alliance, an insurance and financial services behemoth (literally), and the redesign of their corporate logo that preceded the campaign.
But first, a little bit about Industrial Alliance, and the reason for the redesign of their corporate identity, taken from the Insurance Canada website:
“The fifth largest life and health insurance company in Canada,...
- Tagged in:
strategy,
branding,
business,
design
- Posted by Shane Woodward, on October 26, 2009
For those of you that haven't yet heard, Creed, the band that basically shaped (for good or for ill) the future of mainstream "flyover" rock is back together. Their new album, "Full Circle", is set to be released tomorrow, but we're going to give you a chance to hear the album in full today at 2:00 pm on they inspire live.
Love them or hate them, you can't argue with the fact that Creed has sold more albums and made more money than god. Personally, I liked the raw breakout sound of the band (My Own Prison) much more than any of the over-produced "look we're rich" sounds that came after achieving stardom (Human Clay and afterwards). For most people, that post-success sound is the only Creed they've ever known, an in many cases, the Creed they've learned to hate. When I heard that the album was going to be called "Full Circle", I truly hoped that it meant that they were going...
- Tagged in:
music,
culture
- Posted by Shawn Patriquin, on October 16, 2009
As indicated in a previous blog post, the winner of the Our Site Sucks promotion was SkinBeautiful, a cosmetic medi-spa located in Belleville, Ontario.
We chose SkinBeautiful because we felt that their current site (while certainly not the worst of the entries) was the one that had the biggest room for improvement given the nature of their business. We recently presented a new identity and static mock-up to SkinBeautiful and thought that we would share the items presented as they have now been approved by the client.
Take a look at what we came up with! Please don't hesitate to leave us a comment and let us know what you think.
So what you see here is the final approved new corporate identity for SkinBeautiful, as well as a static mockup of their home page to give an idea of the new direction/design of their new website. There are still some things to work out related...
- Tagged in:
strategy,
branding,
design,
interactive
- Posted by Shawn Patriquin, on October 6, 2009
We're about to work a little makeover magic of our own.
Well the decision wasn't easy but after reviewing dozens of entries from all over North America we chose www.skinbeautiful.ca as the winner of the 'Our Site Sucks' Promotion. While their site wasn't the worst of the entries, we felt it had the greatest promise for improvement given the nature of their business.
We met with the enthusiastic team at Skin Beautiful in Belleville last week to kick-off the project and after a very candid discussion about their current website, the conversation landed on their overall current brand positioning and as a result, we will rebranding their company to coincide with their new web launch. Our ultimate goal will be to provide them with a brand platform that is extendible to all aspects of their business, in particular their website.
Skin Beautiful's current website will be blown-up and be...
- Tagged in:
they integrated,
expressionengine,
interactive,
strategy
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